Annual Fund Direct Mail 101: Maximize giving by making the most of your database

Are you using your database as the foundation for your development efforts? Come to this session of our day-long SkillBuilder to learn how databases are designed to help you fulfill your annual fund direct mail plan. We’ll look at some of the possible approaches for segmenting donors and mailing lists, and discuss potential challenges. Different databases vary in approach and capability. This workshop will provide general examples to illustrate the potential of good database software.

SkillBuilder Level: Basic-Intermediate

Who Should Attend: Staff responsible for planning and implementing direct mail

This SkillBuilder will include:

  • Donor coding and list segmentation
  • Challenges in tracking and mailing to households
  • Personalizing Letters

This workshop was paired with Annual Fund Direct Mail 101: Maximize giving by making the most of your message – presented by Alicia J. Nichols Fundraising Counsel